Cat aka Not So Smug Now is a no bullshit mama blogger. She's also one half of the unstoppable Hustle and Fox. H&F is a new kind of agency, they are an approachable PR company who specialise in product development, PR, social media management and creative events for clients large and small.

Instagram; @notsosmugnow
Website; notsosmugnow.com

1. What 5 words describe your life?

Squirrel crossing a busy road

2. What's something that people won't already know about you?

There’s not much left that I haven’t splurged out onto the blog. I’m a big believer in being honest even if the truth is a little bit dirty, uncomfortable, grimy and embarrassing but let’s see…I used to be in Emmerdale when I was a kid and I got fired at 4 years old. I hate dried fruit and don’t believe that chocolate should ever be mixed with anything - none of this fruit and nut rubbish. I used to swim for my country as a kid and I’m a massive show off because I always bust out my butterfly when I’m with other people. My husband hates it. I hate, hate, hate sharing food (but don’t mind stealing everyone else’s), I am a trained nail technician (really) and I once smoked joint with Peter Fonda while I was at university in San Diego. 

3. How many 'real' friends do you have VS your likers/followers/FB friends? 

Before Instagram I would have said ‘a handful’. But since Instagram, and blogging, I’ve been lucky enough to make real friends through those little squares and they are the kind of friends that would be cool with me calling them at 2am if I needed to because I lost my shit over something. They’re the kind of friends I call when I hate my husband, when I want to throttle my children, when I’m weepy because I’m menstrual. There’s a lot said about the transience and superficial nature of Instagram, but in my experience it’s been anything but. 

4. What makes you feel vulnerable?

Comparison. I’m a sucker for looking at other people’s stuff and feeling shit about what I’ve got going on. I don’t tend to externalise that - I can recognise it for what it is (normal, natural) and I’m the first to congratulate everyone but it doesn’t mean I don’t feel that. What I have discovered is that sharing the things that you think will make you feel vulnerable are actually the things that empower you. Sharing stuff, talking about stuff and being honest may feel like a very scary thing to do but nine times out of ten, it’s transformative, self-affirming and confidence boosting. I hope that when I share my vulnerable stuff that it helps someone feel less scared or vulnerable. 

5. Do you dare to dream or do you think dreams only come true for others? 

Always dream. You’ve got to ask the universe for stuff. It’s about putting it out there, making it tangible and real. The more you focus on your dreams the more everything you do is subconsciously (and consciously) working towards them.  I don’t tend to focus on what everyone else has or hasn’t got. It’s not helpful and it’s only placing your energy in the wrong direction. I’m all about identifying what I want my life to look like - all aspects of it - in a week, a month, a year, five years and working towards that. 

6. What one piece of advice would you give other women about life?

Nothing is unfix-able. No matter how bad it seems, or feels, everything can be worked out. It may be a bit of a clusterfuck for a while, but you will come out the other side of anything. I spend a lot of time and energy stressing out about facing up to stuff, or saying how I really felt, or admitting mistakes but the quicker you do that stuff the easier and the better it is for all. Just like with kids, everything is a phase. 

7. When did you last shave your pits/legs? 

Legs was the other day in the sink while my kids were in the bath. Pits…I’m not sure but it would have been a quick once over with the razor in a hurry as I was walking out the door. I’m not very organised like that.